Parse
Lead emails in. Clean rows out, in seconds.
Zillow, Realtor.com and website leads become Google Sheet rows, Zaps or webhooks, enriched from your own sheet.
Google SheetsEnrich every lead from a spreadsheetFree tier: 100 emails a month, 2 inboxes, Google Sheets, Zapier and webhooks. No card.
Maria Gonzalez is interested in 18 Bayview Ave, Miami FL 33139, listed at $640,000. Phone (305) 555-0142, email maria.g@example.com. “Can we see it this weekend?”
| Received | Name | Phone | Property | Source | |
|---|---|---|---|---|---|
| 2 | 9:12 AM | Tom Becker | (786) 555-0110 | 402 Palm St | Realtor.com |
| 3 | 10:47 AM | Aisha Khan | (305) 555-0187 | 77 Coral Way | Website |
| 4 | 11:03 AM | Maria Gonzalez | (305) 555-0142 | 18 Bayview Ave | Zillow |
What it does for you
Never lose a lead in your inbox again
Lead emails from Zillow, Realtor.com, your website or any form become rows in Google Sheets, a Zapier Zap, or a webhook into your app.
Agents and loan officers
Forward your portal emails once. Every new lead appears as a row in your Google Sheet, or starts a Zap that adds it to your CRM and texts you.
Read the full guidePlatforms and brokerages
An inbox per agent, office or client, on your own domain. A lookup in your roster sheet routes each lead to the agent who owns the zip code or the listing.
Read the full guideDevelopers and CTOs
Rules you can read and test against real messages: label and value, regex, CSS selectors and filter chains. Start from a ready-made template or build your own. JSON or form payloads, signed and retried.
Read the full guide
Take the tour
Parse in three steps
Inboxes on our domain or yours, ready-made lead templates, rules, Google Sheets lookups, signed webhooks.
Lead templates
Inbox: Leads- Zillow buyer enquiriesZillow, Trulia, HotPadsAdded
- Realtor.com leadsRealtor.comAdded
- Zillow mortgage leadsZillow Group
- IDX website registrationsYour IDX siteAdded
- BoomTown buyers and sellersBoomTown
- Paid social lead formsLead ad forms
- Catch-allAny other lead emailAdded
Step 1 of 3. Example data.
Google Sheets
Every lead email, a new row in your sheet
Share the sheet with SyncYak’s address, paste its link, pick the tab and the columns. Each parsed email adds one row, seconds after it arrives.
- Name, phone, email, property, price and source as columns
- Share the sheet with your assistant or your team
- Works alongside Zapier and webhooks on the same inbox
Zapier
Start a Zap with every parsed lead
Start a Zap with Webhooks by Zapier (Catch Hook), paste its URL into the inbox, and every lead arrives as a flat object Zapier maps in a click. From there: your CRM, a text message, a drip campaign, any app Zapier reaches.
- WhenCatch Hook: a new lead from your Parse inbox
- ThenCreate the contact in your CRM
- ThenText you the name and phone
- ThenStart your welcome email
Enrichment from Google Sheets
Add what you know before the lead is delivered
A lookup finds the row of another sheet that matches a parsed field, such as the zip code, the listing or the source, and adds the columns you pick: the agent who owns it, their phone, a campaign name.
Parsed from the email
- full_name
- Maria Gonzalez
- property_zip_code
- 33139
Your “Territories” sheet · Google Sheets
| Zip | Agent | Phone |
|---|---|---|
| 33131 | Luis P. | (305) 555-0161 |
| 33139 | Dana R. | (305) 555-0123 |
| 33140 | Sam O. | (305) 555-0199 |
Delivered with the lead
- agent_name
- Dana R.
- agent_phone
- (305) 555-0123
What Parse does
Turn inbound email into structured fields and deliver them to your webhook.
Templates for the lead emails you get
Zillow, Realtor.com, IDX sites, CINC, BoomTown and more, ready in one click, plus a catch-all for anything else. Create an inbox per source, agent or office.
Rules you can read
Pick fields by label, position or pattern, and see what each rule extracted from the last messages before you rely on it.
Delivered where you work
Each parsed email becomes a Google Sheet row, starts a Zapier Zap, or posts to your webhook. Failed deliveries are retried, and the history stays for your plan’s retention.
For developers
Every request takes an account API key: Authorization: Bearer sy_live_…. Keys can be limited to Parse.
Your inbox address
Every inbox has an address on parse.syncyak.com. Send or forward mail to it; nothing else to set up.
kldnurgi@parse.syncyak.com
kldnurgi+zillow@parse.syncyak.com (sub-addresses reach the same inbox)Use your own domain
From Hobby, receive on a domain you own. Add an MX record that points at SyncYak and a TXT record that proves the domain is yours. Your Parse console shows the exact values.
Type Name Priority Value
MX inbound.yourbrokerage.com 10 n1.syncyak.com
TXT _syncyak-verify.inbound.yourbrokerage.com syncyak-verify=…Example webhook payload
Parsed fields arrive under "fields", named the way your template names them. Check the X-SyncYak-Signature header: an HMAC-SHA256 of the timestamp and the body with the inbox’s signing secret.
{
"event": "parse.message.parsed",
"message": {
"id": "pmsg_01M3WBA840NQPQ46XZH09047BA",
"received_at": "2026-10-01T18:23:35.04Z",
"from": "zillow+9931@leads.example.com",
"subject": "New contact for 18 Bayview Ave"
},
"inbox": { "id": "pinb_01M3WBA823H0YV3AZ04WWNNJS3", "address": "kldnurgi@parse.syncyak.com", "name": "Leads" },
"template": { "name": "Zillow buyer enquiry" },
"fields": {
"full_name": "Maria Gonzalez",
"email": "maria.g@example.com",
"phone": "3055550142",
"property_address": "18 Bayview Ave, Miami, FL 33139",
"property_price": "640000"
}
}More in the Parse docs.
Parse plans
Prices per month in US dollars. Mix this tier with any tier of the other products.
or $90 a year
- 1,000 emails a month
- 10 inboxes
- 1 custom domain
- 1 Google Sheets lookup
or $290 a year
- 5,000 emails a month
- 50 inboxes
- 5 custom domains
- 5 Google Sheets lookups
or $990 a year
- 25,000 emails a month
- Unlimited inboxes
- 25 custom domains
- Unlimited lookups
Compare every Parse limit
| Limit | Free | Hobby | Pro | Business | Enterprise |
|---|---|---|---|---|---|
| Emails a month | 100 | 1,000 | 5,000 | 25,000 | Unlimited |
| Inboxes | 2 | 10 | 50 | Unlimited | Unlimited |
| Custom domains | None | 1 | 5 | 25 | Unlimited |
| Retention | 7 days | 30 days | 90 days | 180 days | 1 year |
| Lookups | None | 1 | 5 | Unlimited | Unlimited |
| Parse API | Included | Included | Included | Included | Included |
Questions about Parse
Something else? Write to contact@syncyak.com and a person answers.
Which lead emails does it understand out of the box?
Ready-made templates cover Zillow buyers and sellers, Zillow mortgage leads, Realtor.com, IDX website registrations, CINC, BoomTown, Follow Up Boss, Velocify, Firepoint, eLead Network and paid social lead forms. A catch-all template picks up the rest, so a redesigned email still delivers the lead.
Every template is a copy you can edit, and you can write your own rules for any email.
How do leads get into Google Sheets or Zapier?
Add a destination to the inbox. For Google Sheets, share the sheet with SyncYak’s address, paste its link, pick the tab, and each parsed email adds one row. For Zapier, start a Zap with Webhooks by Zapier (Catch Hook) and paste its URL into the inbox; Make and n8n work the same way. Webhooks for your own app work alongside both.
What is a Google Sheets lookup?
Before a lead is delivered, Parse finds the row of a second sheet whose column matches a parsed field, and copies the columns you pick into the lead: the agent who owns a zip code, the loan officer for a listing, a campaign name for a source. Lookups start on Hobby.
Can I keep using my own email address?
Yes. Forward mail from your address to your Parse inbox, or set the inbox as the address the portal sends to. From Hobby, receive on your own domain, such as leads@parser.yourbrokerage.com.
I use mailparser.io today. Can I move?
Yes. Pick a ready-made template for your lead sources (Zillow, Realtor.com, website forms and more) or build your own in minutes, then point your lead emails at your new inbox. Form-encoded payloads are available if your receiver expects them.
Start with Parse on the free tier
100 emails a month, 2 inboxes, Google Sheets, Zapier and webhooks, free every month. Add the other products when you need them, on the same account.
Free tier on every product. No card.